Journal by Amanda Regalado
9/24/14
Machiavelli
"You either love or you hate. You live in the middle, you get nothing."
-Charlie Sheen
When in a position of power or leadership, is it better to be loved, or hated by your people? This is the age-old Machiavellian question that modern day American Society is still attempting to answer. In terms of celebrities, the best PR is to act out in ways that force the public to either love you or hate you. Both positive and negative PR will bring you success as a celebrity. But, which type of PR brings the most success??
The benefits of public love are visible through actress Jennifer Lawrence whose fan base, despite a minor mishap of leaked nude photos, is stronger than ever, thriving on her sincerity and down-to-earth aura. Opposite, Charlie Sheen, the epitome of a hate-fame celebrity, acts out in an unruly manner in order to retain recognition from his fans. Which outlet is the most effective at self-promotion? Which outlet is more glorifying? According to Charlie Sheen, "You either love or you hate. You live in the middle, you get nothing." Sheen asserts that if you are in pursuit of anything indifference will prevent you from receiving it. If you want to be famous, you've got to induce either love or hate from your audience. For Sheen, love or hate does not matter. Either route will suffice. According to Machiavelli, however, being hated and feared proves to be more successful. And fun.
9/24/14
Machiavelli
"You either love or you hate. You live in the middle, you get nothing."
-Charlie Sheen
When in a position of power or leadership, is it better to be loved, or hated by your people? This is the age-old Machiavellian question that modern day American Society is still attempting to answer. In terms of celebrities, the best PR is to act out in ways that force the public to either love you or hate you. Both positive and negative PR will bring you success as a celebrity. But, which type of PR brings the most success??
The benefits of public love are visible through actress Jennifer Lawrence whose fan base, despite a minor mishap of leaked nude photos, is stronger than ever, thriving on her sincerity and down-to-earth aura. Opposite, Charlie Sheen, the epitome of a hate-fame celebrity, acts out in an unruly manner in order to retain recognition from his fans. Which outlet is the most effective at self-promotion? Which outlet is more glorifying? According to Charlie Sheen, "You either love or you hate. You live in the middle, you get nothing." Sheen asserts that if you are in pursuit of anything indifference will prevent you from receiving it. If you want to be famous, you've got to induce either love or hate from your audience. For Sheen, love or hate does not matter. Either route will suffice. According to Machiavelli, however, being hated and feared proves to be more successful. And fun.
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